You may be surprised to hear that photography ain’t just photography.

Most photographers can indeed take a great image of a pack, but shooting images to be used on a pack is a far more nuanced skill.

The truly specialist nature of photography for packaging design is not something truly appreciated or sufficiently understood.

Whether its taking account of the limitations of how packs will ultimately be printed or the substrate the images will be printed on, our specialist packaging photographers work with our design team to ensure the optimum image outcome for all your designs.

After all, whilst great packaging design starts on paper, their ultimate execution relies on images that are shot, styled and retouched specifically for packs.