![Energi design packaging Bow & Bell pet grooming products](/sites/default/files/styles/grid/public/2023-11/Energi-Design-Packaging-Petbarn-BowandBell-dog-cat-shampoo-everyday-botanicals-professional-logo-range_Square.jpg?itok=cL35zpKP)
Bow & Bell
Energi Design helped create the new pet grooming range BOW & BELL. The brand name was the result of a rigorous naming process plus brand positioning, together with a brand architecture that had to be developed to accommodate both the different tiers and extensive product range. Understated packaging adds a point of difference on a busy shelf environment, while featuring simple pack communication that helps consumer navigation across the extensive products.