![Energi-Design-Packaging-Freshco-Cat-Litter-Range](/sites/default/files/styles/grid/public/2022-11/Energi-Design-Petbarn-Freshco-Cat-Litter-Website-Visuals-4.jpg?itok=BPV45RQi)
FreshCo
A new brand in the highly competitive cat litter category... no small task.
We began with a naming process to deliver a brand that spoke to the intrinsic benefit that every cat owner seeks... cleanliness and freshness.
The new FreshCo brand then provided the perfect inspiration for a modern design approach that focused on a simple, clear communication hierarchy that was delivered with a bold, new design architecture.
Modern, strong fonts and a fresh colour palette resulted in a new design that stands out from existing competitors and makes shopping the category quicker and easier than ever before.