A new brand in the highly competitive cat litter category... no small task.

We began with a naming process to deliver a brand that spoke to the intrinsic benefit that every cat owner seeks... cleanliness and freshness.

The new FreshCo brand then provided the perfect inspiration for a modern design approach that focused on a simple, clear communication hierarchy that was delivered with a bold, new design architecture.

Modern, strong fonts and a fresh colour palette resulted in a new design that stands out from existing competitors and makes shopping the category quicker and easier than ever before.