Coming back to the Tassie market in 2019, this much loved ale proved so popular that it has been returned to the Boag's range permanently in 2020. Our design approach focused on the rich Boag's heritage combined with the golden straw colour of the beer, delivering a contemporary new look for a genuine old favourite. 

With so much competition amongst low carb, fullstrength beers it was important for one of the category leaders to ensure it continued to dominate the retail space.

With the brewers intent on creating the perfect, refreshing beer for a lazy summer afternoon, the design needed to capture that same summer aesthetic but still be true to the ever popular Little Creatures brand.