With the growth in popularity of treating for dogs, PETBARN wanted to ensure pet lovers could easily find and then navigate Butcher's Superior Cuts terrific range of premium dog treats. A new masterbrand execution with a nod to butcher's of old, a generous window to show off the product and clear product descriptors delivered a fresh new look for this much loved brand.

Pets’ Deli products are a key driver to the Petbarn store for loyal consumers, offering premium 100% fresh meat products, but unfortunately the previous packaging did not mirror this. Energi were tasked with positioning, naming, brand identity, brand architecture and packaging design to better reflect this superior range of core products.