From The Nosh Project - the brand that delivers Human Grade Pet Nutrition - an exciting new range of treat options for dogs.

The design challenge was to ensure that the different formats - freeze dried, gourmet baked and air dried - are readily understood and easily differentiated by consumers.

Simple, strong colour blocks and the use of high quality ingredient photography helped create a modern, bold design that reaffirms the brand's premium position.

With the growth in popularity of treating for dogs, PETBARN wanted to ensure pet lovers could easily find and then navigate Butcher's Superior Cuts terrific range of premium dog treats. A new masterbrand execution with a nod to butcher's of old, a generous window to show off the product and clear product descriptors delivered a fresh new look for this much loved brand.