As a super premium nutrition offering for cats and dogs it was essential that Energi’s new Pro Balance packaging design reflected the extent that science leads the development of this category leading brand. The fact that the range encompasses not only core daily food products but those formulated to address specific health conditions meant that Energi’s simple, strong design architecture, with a sparing use of colour, was crucial to ensuring regular buyers can easily navigate the breadth of the Pro Balance portfolio.

A well established Australian confectionery brand that were keen to deliver greater visual continuity across their wide portfolio of sweet treats.

Energi Design helped create the new pet grooming range BOW & BELL. The brand name was the result of a rigorous naming process plus brand positioning, together with a brand architecture that had to be developed to accommodate both the different tiers and extensive product range. Understated packaging adds a point of difference on a busy shelf environment, while featuring simple pack communication that helps consumer navigation across the extensive products.

A new brand in the highly competitive cat litter category... no small task.

We began with a naming process to deliver a brand that spoke to the intrinsic benefit that every cat owner seeks... cleanliness and freshness.

The new FreshCo brand then provided the perfect inspiration for a modern design approach that focused on a simple, clear communication hierarchy that was delivered with a bold, new design architecture.

Since launching with its rich Victorian background, Furphy has had a strong association with Victoria's favourite sporting code - AFL - better known simply as 'footy' to the fans. With this in mind it was a logical step to design a carton that brought all the unique aspects of 'footy' to life, thereby creating an even deeper connection between the brand and the fans.

With the growth in popularity of treating for dogs, PETBARN wanted to ensure pet lovers could easily find and then navigate Butcher's Superior Cuts terrific range of premium dog treats. A new masterbrand execution with a nod to butcher's of old, a generous window to show off the product and clear product descriptors delivered a fresh new look for this much loved brand.

Pets’ Deli products are a key driver to the Petbarn store for loyal consumers, offering premium 100% fresh meat products, but unfortunately the previous packaging did not mirror this. Energi were tasked with positioning, naming, brand identity, brand architecture and packaging design to better reflect this superior range of core products.

With such a diverse range of choice in the VMS category, it’s hard for consumers to determine the right product for their needs. Healthy Care sought to simplify this decision process by creating a range of products designed for specific consumer need states. Our design approach was based on the spirit of this idea, with a simple, strong architecture and clear communication hierarchy that made consumer choice as quick and easy as possible.

As an absolute lunchbox favourite, Arnott's were keen to add yet another dimension of fun to the Tiny Teddy range. Our design approach focused on creating simple, engaging and colourful executions of popular game formats to complement the much loved world of Tiny Teddy and friends. 

In keeping with the practice of pushing the boundaries of great craft beer, the brewers at White Rabbit chose to utilise hand made Pana Chocolate from nearby Melbourne to create a rich, chocolate infused stout. To celebrate this wonderful winter beer, we created a design that simply celebrated this partnership - the familiar, enigmatic White Rabbit forest scene embellished with the warm, rich tones of chocolate.